Ads these days and the DM "measurability" push ...

Ads these days both seem super-pointless, where, sometimes, such as in the case of the Snickers commercial, I actually find myself repeating in my head "this is a Snickers commercial, the whole thing is going to come around to Snickers -- "Eat Snickers ... and Date Supermodels."

Some things, I really like, but can't recall at all what the product is ... and Why do I wonder if Quizno's has a special dispensation to allow additional percentages of rat hairs in their food, given the commercials?

But so, contrast that with the big "measurability" push in web and direct marketing: these places can actually show you what percentage of "pull" they're getting for their expenditure/creative ...

Two extremes!